Mobile App Concepts
eHealth is a national marketplace that lists sales quotes for various health insurance plans and allows consumers to apply for coverage online. eHealth has developed partnerships with more than 180 health insurance companies and offers more than 10,000 health insurance products.
eHealth provides a great marketplace for buying insurance, but they weren’t effectively engaging with their customers beyond the point of purchase. eHealth wanted to create a new mobile app specifically for increasing customer engagement. My challenge was to identify, design and validate the new app.
In collaboration with a product manager, I proposed three different mobile app concepts to increase customer engagement. I designed, prototyped, and then tested the concepts with potential users. Following the research, I presented findings and then incorporated them into the first draft design for the new app.