Work
I’m the user experience lead at the ExactTarget Social Media Lab in San Francisco. Previously, I designed mobile applications at Punchcut, led the design of Radar, one of the first mobile photo sharing services, and led the design of numerous applications and websites at Europe's largest digital marketing agency, LBi. I’m passionate about design, the intersection of technology and society, and products that make a positive, lasting impact.
Experience
Mobile Design
Leading the interaction design of mobile-focused consumer electronics platforms and software
Capabilities
- Lead the design of your product or service. Creating effective and delightful web, mobile and desktop applications.
- Lead the user experience strategy of your company, products and services. Leading design and business teams to bridge user and business goals.
- Evaluate the usability of your product or service. Evaluating and testing usability to dramatically increase effectiveness and efficiency.
Design philosophy
My design philosophy is based on three areas: people, simplicity and personality.
- Become your user. It’s essential to understand the customer’s background, lifestyle and goals when making design decisions. Include user research and user-centered approaches in projects wherever feasible in order to listen to users’ needs, observe them in their natural habitat, create personas and empathize with them.
- Keep it simple. Life is already complicated; don't make it any worse. Use visual communication and interaction design principles to make products and services easy, effective and enjoyable.
- Create personality. People are defined by their personalities — so are products. Use visual design, interaction design and communication principles to create a distinct, appealing experience that customers want to repeat.
Recommendations
“Joshua shines when it comes to UI design. He is a seasoned interaction designer with broad of experience and great insights.”
Ifan Chou, Interaction Designer, Punchcut
“As a designer Joshua is vigilant and thoughtful, and I relied daily on his ability to think holistically while attending to the minute and often conflicting details that make or break a user's experience, especially in mobile.”
John Poisson, Founder and CEO, Tiny Pictures
“Joshua is a highly engaged interaction designer that with a broad experience in the field combined with the ability to deeply focus in the immediate product at hand.”
Francis Li, VP of Product, Tiny Pictures
“I am very impressed with his experience and enthusiasm. He consistently champions the highest quality in his own work and others”
Eliel Johnson, Director - Information Architect, Framfab
“Joshua made a strong contribution to the growth of the User Experience community by jump starting UXnet's London presence. I heartily endorse him.”
Louis Rosenfeld, Co-founder, UXnet