Barclaycard reviewed in Forrester Research

Forrester Research recently released a report on Evaluating UK Banks’ Online Sales Efforts (subscription required). The report included a review of Barclaycard UK, the Barclays credit card site where I led the experience design.

Barclaycard and Lloyds TSB positively stand out by offering educational content as well as helping consumers make their decision. Barclaycard provides simple product comparison tables that focus on key card features and route users to the next logical step — either to a selection tool for those who still aren’t sure or integrated apply buttons for those who have made their decision and want to apply

Thanks to everyone who was part of the redesign and made this possible.