The Luxury Web Experience

I spoke too fast, both here and on Web Graphics, after learning about the latest Internet Explorer news. In my mind, and perhaps in others’ minds, it was quickly becoming another browser upgrade campaign.

Thankfully, Dave Shea has steadied the boat:

Repeating the same campaign would be disasterous [sic] for any credibility the web development community has garnered in the past few years…Destructive reasoning against IE isn’t going to solve any of our problems, it’ll only work against us. Instead, let’s address why a user might want Opera, or Mozilla. Sell a new browser to them by luring, don’t shame them into upgrading…Start a marketing campaign.

Dave is absolutely right. If this campaign is going to do any good, it needs a positive, constructive message. And Dave already has an idea of what that message should be: The Luxury Web Experience.

Update: Dave has created a new post to get volunteers for this evolving campaign.