Zeldman on the Independent Web

SXSW recently interviewed Jeffrey Zeldman, who had this quotable bit to say about the independent web:

(Q.) How do you persuade people to fall in love? (A.) You don’t have to. The independent web takes care of itself because it fulfills basic human desires. The desire to connect. The desire to produce. The desire to enjoy content not mediated by corporations that can’t afford to produce anything less than a blockbuster. On the non-commercial web, an audience of 10,000 souls (or even a thousand) is meaningful.

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