Bits, Experience, and Jazz

Mark Hurst of Good Experience discusses two online experiences, Googlism.com and Myway.com, that appropriate aspects of other sites and create a whole new user experience:

The beauty of online experiences is that they can be appropriated, modified, perhaps improved, and then re-created in endless ways - somewhat like a jazz riff. Since the experiences are fully based in bits, these changes can be made with relatively little investment in time, money, or effort. Want to change the experience of historic China? You’re talking person-years and millions of dollars (see Offline Experience, below). Want to re-launch a major set of bits with some drastic changes? You might do it in days or weeks.

Good Experience: Bits, Experience, and Jazz

(via WebWord)