unraveled

Experience Design: We’ve Set the Bar Too Low

Parrish Hanna writes about the move From Satisfaction to Delight over at Boxes and Arrows:

At this point in experience design’s evolution, satisfaction ought to be the norm, and delight ought to be the goal. So how do we do this as experience design professionals? If the word “experience” is in your title or department, it implies you’re considering these issues. You’re planning and designing potential customer experiences-the interactions an individual has with your company, its product and services-at all times and in all places of awareness. You’re creating perceptions, setting the tone, building a relationship, and enabling dreams.

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