unraveled

Simplicity = Green?

Is it just me or is there an eerie use of the color green on the websites of companies that focus on simplicity and usability?

First there was 37signals, then twothirty, and now Suppose. Does green have some subconsious affect on the brain?

Comments

  1. why those colour schemes on suppose? the answers simple…the default illustrator colour swatch.

    the research section uses those blues.
    useful for quick prototyping of colour, and ended being the chosen colours.

    cheers
    ed

  2. actually, we’ve been using green for at least 18 months longer than 37signals…

  3. Not sure where I got it, but I use this color chooser heavily. I have made many mods to it over time:

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