buy.com Redesign
buy.com redesigned their site last week, at least the second or third major redesign for the company in the past few years. From their press release:
Along with the new look and feel, the site is noticeably faster, providing customers with features such as its new Price Alert tool along with other navigation features to simplify the online buying experience.
That’s all nice and fuzzy, but I haven’t noticed it being much faster, there are already other higher quality services that monitor prices on multiple sites and where are all these new “navigation features to simplify the online buying experience”? The interface is just okay.
The success of Amazon lies in two main areas: their intuitive interface and excellent personalization technology. Until buy.com develops these features, they’ll remain to be “that other store with lower prices.”
- 22 Feb 02
- ecommerce, interface, navigation, personalization, web design
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