No Information Design
As a curmudgeon, I am delighted to point out that the popular term, Information Design, is a misnomer. Information cannot be designed; what can be designed are the modes of transfer and the representations of information.
It would have been more appropriate to call this field Designing Information Representation.
Jef Raskin, from his latest shaking article, There is No Such Thing as Information Design.
By questioning the meaning of their very job, Raskin has a lot of information designers pretty upset. I think many information designers are focusing too much on the clumsy title of the article and missing the bigger picture here. My interpretation is this: many information designers are too caught up in all the digital and creative aspects of their field that they forget about the scientific aspect. This science is based in understanding human factors and how those factors can be applied to produce better representations of information. In other words, human factors is the most important aspect of designing information representation to convey intended meaning. So don’t get all hoity-toity folks, just read the summary.
- 31 Jan 02
- design, information design, jef raskin
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