About
unraveled is Joshua Kaufman. I’m an interaction designer and user experience consultant living in San Francisco. I recently became a senior interaction designer at Punchcut where I’m leading the design of various consumer electronics platforms and software. Previous to Punchcut, I was a senior interaction designer at Tiny Pictures, where I led the design and product strategy of Radar (acquired by Shutterfly) across its supported platforms. I hold an M.S. HCI and I have over 8 years of experience in both the United States and Europe. As an active member of the user experience design community, I’m currently the community manager of the IxDA San Francisco chapter.
Learn more about my work experience →
Design philosophy
My design philosophy is based on three areas: people, simplicity and personality.
- Become your user. It’s essential to understand the customer’s background, lifestyle and goals when making design decisions. Include user research and user-centered approaches in projects wherever feasible in order to listen to users’ needs, observe them in their natural habitat, create personas and empathize with them.
- Keep it simple. Life is already complicated; don’t make it any worse. Use visual communication and interaction design principles to make products and services easy, effective and enjoyable.
- Create personality. People are defined by their personalities — so are products. Use visual design, interaction design and communication principles to create a distinct, appealing experience that customers want to repeat.
