About
unraveled is Joshua Kaufman. I’m an interaction designer and user experience team leader living in San Francisco. I was previously a senior interaction designer at Punchcut where I led the interaction design of mobile-focused consumer electronics platforms and software. Previous to Punchcut, I was a senior interaction designer at Tiny Pictures (acquired by Shutterfly), where I led the design and product strategy of Radar across its supported platforms. I hold an M.S. HCI and I have over 8 years of experience in both the United States and Europe. As an active member of the user experience design community, I’m currently a local leaders co-chair of the Interaction 11 conference.
Learn more about my work experience →
Design philosophy
My design philosophy is based on three areas: people, simplicity and personality.
- Become your user. It’s essential to understand the customer’s background, lifestyle and goals when making design decisions. Include user research and user-centered approaches in projects wherever feasible in order to listen to users’ needs, observe them in their natural habitat, create personas and empathize with them.
- Keep it simple. Life is already complicated; don’t make it any worse. Use visual communication and interaction design principles to make products and services easy, effective and enjoyable.
- Create personality. People are defined by their personalities — so are products. Use visual design, interaction design and communication principles to create a distinct, appealing experience that customers want to repeat.
